Chinese electric vehicle manufacturer Zeekr 7X has confirmed its highly anticipated 7X SUV will arrive in Australia during 2025, positioning itself as a direct challenger to the Tesla Model Y in the premium electric SUV segment.
The Geely-owned brand, which launched in 2021, is rapidly establishing its presence in the Australian market with an ambitious rollout strategy. Following the October 2024 launch of the X SUV and November debut of the 009 people mover, the 7X represents Zeekr’s commitment to offering comprehensive electric mobility solutions.
Specifications and Technical Excellence
The 7X showcases impressive dimensions, measuring 4825mm in length, 1930mm in width, and 1656mm in height, with a substantial 2925mm wheelbase. These measurements position it slightly larger than the Tesla Model Y while matching the footprint of seven-seat combustion vehicles like the Kia Sorento.
Built on Geely’s advanced PMA2+ platform derived from the Sustainable Experience Architecture, the 7X features cutting-edge 800V electric architecture across all variants. This high-voltage system enables rapid charging capabilities that outpace many current market competitors.
Battery Technology and Performance
Zeekr offers two distinct battery configurations to cater to varying consumer needs. The entry-level variant features a 75kWh lithium iron phosphate (LFP) battery, engineered to deliver 500km of range with just 15 minutes of charging. Premium variants incorporate a larger 100kWh CATL-supplied ternary nickel manganese cobalt (NMC) battery for extended range applications.
Performance specifications remain preliminary, but industry sources suggest a single-motor rear-wheel drive configuration producing 310kW, alongside a dual-motor all-wheel drive variant generating 475kW of combined power output.
Design Philosophy and Interior Features
The 7X’s exterior design language mirrors Zeekr’s 007 sedan, featuring cohesive front and rear styling elements that establish brand recognition. While interior imagery remains unreleased, expectations point toward similarities with the 007’s cabin, incorporating a distinctive squared-off steering wheel, landscape-oriented touchscreen infotainment system, and minimalist digital instrument cluster.
Pricing Strategy and Market Positioning
Chinese market pricing ranges between ¥240,000 and ¥350,000 (approximately AU$49,000-71,000), though Australian pricing remains undisclosed. The X SUV’s confirmed sub-$60,000 starting price provides context for Zeekr’s competitive positioning strategy. Australian safety standards and technical compliance requirements may influence final pricing structures.
Market Strategy and Distribution Network
Zeekr plans to establish nine franchised dealership locations at launch, emphasizing premium customer experience over volume-based sales approaches. The brand’s selective global market strategy ensures each region receives models suited to local preferences and regulatory requirements.
Zeekr 7X Technical Specifications
| Specification | Entry Level | Premium |
|---|---|---|
| Battery Capacity | 75kWh LFP | 100kWh NMC |
| Charging Speed | 500km in 15min | TBA |
| Motor Configuration | Single RWD | Dual AWD |
| Power Output | 310kW | 475kW |
| Length | 4825mm | 4825mm |
| Width | 1930mm | 1930mm |
| Height | 1656mm | 1656mm |
| Wheelbase | 2925mm | 2925mm |
| Architecture | 800V | 800V |
Frequently Asked Questions
Q. When will the Zeekr 7X be available in Australia?
A. The Zeekr 7X is confirmed for Australian release during 2025, following the brand’s establishment with the X SUV and 009 people mover.
Q. How does the 7X compare to Tesla Model Y?
A. The 7X is slightly larger than Model Y with superior 800V charging architecture, while offering competitive pricing and premium positioning.
Q. Where can I purchase a Zeekr 7X?
A. Zeekr will operate through nine franchised dealership locations across Australia, focusing on premium customer service and support.
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